Save a day per week on coaching admin
I’ll build a done-for-you system that replaces your duct taped system of spreadsheets and sticky notes with streamlined automations built just for coaches.
Imagine a week without admin chaos
If you're spending evenings sending session reminders, digging through old notes, or manually logging ICF hours — you're doing the work your systems should be doing.
Here’s what I’ll take off your plate
(based on real coaching workflows)
Discovery calls ¹
Save ~45 mins/week by auto-logging new leads and logging discovery questionnaires in your system so you can easily prepare for the session
Emails to clients ²
1.5–2 hrs saved sending email reminders
1.5–2 hrs saved sending follow-ups (auto-email workflows)
New client onboarding ³
Save ~30 mins per new client by automating welcome emails, links, and forms.
Organized client data/notes ²
2.5–3 hrs saved by storing session notes, client notes, and documents in the one hub to reduce haphazard searching on multiple platforms
ICF logs ²
Save ~30 mins per week by autologging ICF hours
🧠 That’s 6–8 hours a week reclaimed — plus reduced mental load from never having to remember “Did I send that reminder?”
Assumptions:
¹ 3–4 new enquiries per week
² 10 active client sessions per week
³ 1-2 new clients won per week
🧰 What you get
(A$2,250 flat fee - reclaim ~7 hours a week of admin time)
A custom Airtable CRM to track your clients, sessions, packages, and notes in one place
Cal.com scheduling integration (ditch Acuity or Calendly — this one’s free for life)
Automated logging of ICF hours (perfect for credentialing)
Email automations for session reminders and follow-ups
Client intake forms that feed straight into your CRM
Done-with-you setup and personalized walkthroughs — no tech headaches, no guesswork
💸 Save hundreds on software subscriptions
Airtable
Start for free! When you start hitting the limits, get your first year of premium Airtable FREE via CoachTable perks
Cal.com
Always free — includes unlimited events, custom reminders, and recurring booking logic for multi-session packages
Make.com
Free plan covers what you need — connects Cal.com to Airtable to run your automations seamlessly
Not ready for a full custom setup?
Start with the CoachTable template — a great option for newer coaches who want to get organized without the upfront investment. You’ll get a ready-to-use Airtable base to track clients, sessions, and ICF hours — no tech skills needed.
⚠️ Note: This version doesn’t include email automations or scheduling integrations.
💡 This is the same base included in the A$2,250 custom package.
People & Groups database
Store all client information, contact details, and notes in one place. Handles individuals and groups.
Session logger
Stay present in sessions with client history, package details, and your session notes all in one distraction-free interface.
Simple form entry
Adding anything new is incredibly intuitive. No need to search for your “specific cell” to jot down the right information in. Just fill out a simple form and everything updates across your entire system
Package tracker
See which clients need session scheduling and which packages are approaching their limit. No more accidental overbooking or forgetting to schedule follow-ups
ICF log summary
View your progress toward credentials at a glance. Export your logs to submit to the ICF.
Customizable fields & endless integrations
Adapt the system to fit your unique coaching style. Integrate with your favourite tools.
Built on Airtable. Here’s why.
Airtable isn't just another spreadsheet tool—it's the perfect foundation for CoachTable because it offers:
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Unlike rigid coaching platforms that force you into their workflow, Airtable lets you modify, customize, and evolve your systems as your coaching business grows. Add fields, create new views, or adjust processes without calling a developer.
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Track sessions, log ICF hours, and manage client relationships with smart automations that eliminate repetitive tasks. CoachTable leverages Airtable's automation capabilities to turn hours of admin into seconds.
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See your coaching business from every angle with custom views—client rosters, upcoming sessions, completed packages, ICF credential progress—all organized exactly how you want to see them.
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Connect your coaching database to 3,000+ other apps through Zapier or direct integrations. Your calendar, email, payment processor, and more can all work seamlessly with CoachTable.
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Start with Airtable's free plan and only upgrade when your success demands it. When you are ready to upgrade from the free tier, get your first premium year of Airtable for FREE with an exclusive deal for CoachTable customers.
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See CoachTable in action
Is CoachTable right for you?
This is for you if:
✓
You're establishing your coaching business and want to start with streamlined systems
✓
You're actively working toward ICF credentials and need accurate hour logging
✓
You're currently using spreadsheets, Word docs, or manual apps to manage clients and packages
This isn’t for you if:
✗
You need complex CRM features right now: e.g. invoicing, EDMs, payments
✗
You have multiple coaches or employees on your team
✗
You already have a streamlined system that works perfectly
Your tech + design bestie
Hi, I'm Shu 👋 from Melbourne, Australia 🦘
I sit at the unique intersection of four specialized skills that made CoachTable’s offerings possible:
Airtable mastery – Building powerful, scalable databases that just work
Automation Engineering – Creating systems that do the tedious for my clients
UI/UX Design – I prioritize user friendly workflows at heart and create beautifully branded experiences
Web Integration - I connect all the pieces into cohesive digital environments
After building backend systems for coaches who were drowning in admin, I realized: Coaches deserve technology that works FOR them, not against them.
CoachTable is the distillation of everything I've learned at this unique intersection—where database architecture meets automation, wrapped in thoughtful user experience.
I have ADHD, autism and had a stroke last year so I have very low energy and rubbish memory. Running a business means I have to remember where everything is at and keep on top of a lot of admin so I can provide a good client experience to my clients. Shu helped me automate my business processes which has saved almost a day a week of effort. I can now spend more time with clients and have more time to think strategically about how to grow my business, instead of fluffing around with the admin.
Ani Møller Coaching ✱ Custom automation client
Other services
I don’t just build systems — I help coaches build scalable, sustainable businesses. Think of me as your tech + design partner for growth.
Tech partnership
Already using CoachTable and want to take things further? I can help you streamline even more with custom automations and system upgrades.
Integrate tools like Stripe, digital contracts, and onboarding forms
Build custom dashboards and Airtable views tailored to your workflow
Automate lead nurturing and follow-up emails
Handle website updates, embeds, and tech troubleshooting
Think of me as your Swiss army knife for all things systems + software.
Scalable offers
If you're ready to turn your expertise into passive income, let's make it happen — without the overwhelm.
Strategy calls to shape your scalable offer (course, digital product, etc.)
Done-for-you workbooks, ebooks, Notion pages, or self-paced PDFs
High-converting landing pages that actually sell
Automation that runs your sales and delivery while you sleep
You bring the idea — I’ll help make it scalable.
Design + Branding
Your brand isn’t just a logo — it’s the way your business feels. Let’s make sure that feeling is on point.
Affordable branding using my “minimum viable brand” method
Website layout updates, copy tweaks, and visual refreshes
Canva templates for Instagram, LinkedIn carousels, lead magnets + more
Fun fact: I was a designer long before I was an automation nerd.
Reclaim your time today
Coachtable isn’t just about managing your coaching business—it’s about giving you back control of your time and energy.
Focus on marketing and scaling your business, not logging ICF hours late at night.
Binge your favorite Netflix series instead of getting lost in admin hell.